📣Brand Book

Introduction to ZETA

Zeta Markets is building the best crypto perpetuals exchange, powered by Solana, the blockchain leading crypto mass adoption.

Tagline:

Trading At The Speed of Light ⚡

Our Thesis:

Defi is full of slow, clunky and expensive user experiences. We're changing that. Taking the best experiences of centralized trading apps and transferring them on-chain to bring users the benefit of transparency, self-custody, decentralization and community ownership.

Our Mission:

To provide crypto traders the most reliable and secure platform to easily take advantage of market trends.

Our Vision:

The power of on-chain trading in the hands of every trader.

🫀 Core Reason For ZETA’s Existence

The global need for seamless trading experience, underserved by limitations in current central exchange and decentralized exchange models. Zeta is blazing the path to offer the best of both worlds, providing users with an unparalleled user experience and security.

📈 Primary Business For Next 5 Years

Zeta Markets envisions the most seamless end-to-end on-chain perps trading experience in the hands of every trader. Providing each user seamless onboarding and trading regardless of platform, on their assets of choice, with speed & security.

🤖 Technology That Sets ZETA Apart

1. Pioneer of the on-chain central limit orderbook (CLOB). All matching engine logic lives on-chain and is run by the validator network. CLOBs are the gold standard in financial markets, and give traders on Zeta significantly better spreads and execution versus AMMs.

2. Extremely fast and intuitive trading UI for web and mobile. It has a modern, user-friendly design that has been written from the ground up to prioritise responsiveness and accessibility.

3. Fast, low-latency, event-driven architecture. The Zeta backend streams orderbook prices to the frontend within milliseconds of them reaching the network (intra-block), making the front-end feel as fast as a centralized exchange.

4. Excellent capital efficiency thanks to the Zeta cross-margin risk engine. This allows users to trade all perp markets with up to 20x leverage using the same shared collateral.

5. Advanced exchange security mechanisms such as an insurance fund, global OI and withdrawal rate limits to prevent malicious exploits. Testament to this, Zeta has had no smart contract exploits in 3 years of operation.

6. Low gas fees of Solana and a dynamic gas fee selection algorithm that makes sure users orders are likely to be executed without overpaying.

7. Institutional-grade market connectivity. Zeta supports a several SDKs for algorithic traders that are websocket-based and highly performant.

8. Specialized order types like Time-in-Force (TIF) orders with auto-expiration to protect liquidity providers during times of Solana congestion.

9. Sophisticated rewards systems such as trading leaderboards, points programs and market maker rewards that update in near real-time.

10. (Coming Soon) Zeta will pioneer Solana's first DeFi L2 to compete with Centralized Exchanges in speed, liquidity, ease of use and fees.

💜 Zeta’s Promises that we continually build towards

1. Fast - Zeta is the fastest Perps DEX in the market.

2. User-friendly - Zeta makes DeFi intuitive and accessible for both pros and casual users.

3. Secure - Users have control of their funds and withdraw when they want to with peace of mind.

4. Reliable - Zeta as a platform is reliable, and the team prioritises users and shipping better products above all else

5. Opportunity to Benefit - Users are exposed to money making opportunities and ways to earn more rewards on Zeta, and are not treated as assets or exit liquidity

🌋 Zeta’s Narrative

Zeta Markets is building the best perps exchange in the world, and full scale on-chain perps ecosystem to drive DeFi forward and onboard the masses.

Zeta believes in a future where all crypto traders’ needs for trading, community and ownership are met permissionlessly and non-custodially on-chain. To make that future true is:

1. Working on the best mobile & desktop perps trading experience.

2. Creating a virtuous flywheel where all stakeholders benefit from utilising the product and participating in governance, co-creating the future of the Zeta ecosystem.

3. Placing high conviction bets on perps trading as a permanent pillar of the on-chain ecosystem, and Solana as the future of the internet.

4. Launching $Z token as the governance token of the Zeta ecosystem to govern on various important issues such as product decisions, ecosystem growth initiatives and take on community-presented proposals.

As a leading and profitable OG Solana protocol and leading perps DEX, Zeta believes that we are on a long term journey with our community. Our focus and high conviction, void of distractions, will enable the product & community to serve as the best suited for all crypto traders long term, and $ZEX as the symbol for the mass on-chain perps trading meta.

Key Audience

🥇 DeFi Pro-sumers

Reasonably sophisticated users who are already onboarded onto DeFi and understand the nuance of using on-chain applications. They are already in the trading funnel, having traded spot before and being at least aware of perps trading. They fall within two categories:

1. Existing DeFi perp traders

2. DeFi users who trade spot and are aware of perps.

🥈 CEX-to-DEX users

Users of centralized exchanges that want to onboard into on-chain trading to experience permissionless and non-custodial finance.

🏆 Market Makers

Market Makers (MMs) are highly sophisticated firms or individuals who programmatically provide liquidity to the users. Their primary objective is to make profit from the spreads and from facilitating large amounts of volume.

MMs seek an easy integration experience, reliable architecture and lots of retail flow for them to trade against.

Personality & Key Words

Zeta Markets exudes a personality in line with the vision of onboarding the masses—more appealing, more playful, more rebellious, and friendly, with a young and innovative spirit. We do not shy away from strong convictions and care tremendously about our users and their needs, all while not taking ourselves and the market too seriously.

🏎️ Fast

🧠 Innovative

🦺 Reliable

⚡ Perpetuals Trading

📖 Trustworthy

📱 Hardcore